Introduction: An automotive product once had a television commercial that featured a mechanic encouraging you to properly take of your car, saying “You can pay me now or you can pay me later.” Such is the case with world-renown Beverly Hills plastic surgeon Dr. Nikolis Chugay when it comes to women considering the using the BRAVA Breast Enhancement and Shaping System instead of traditional breast enhancement surgery.
This newly approved device claims to increase women’s breast size by stretching the breast to induce new tissue growth underneath. Although the manufacturer’s limited testing does indicate increased breast size, Dr. Chugay points out that the tissue stretching will eventually cause the breasts to sag, making traditional breast surgery necessary for the woman to have the kind of breasts she desires.

“This well-intentioned but misguided product will only delay the need for surgery and may even cause the user to have breasts that sag more than if she never used the product at all,” said Chugay. “This increased sagging may come in just a few short years, leaving the woman upset and embarrassed with the outcome.”

The BRAVA system requires a woman to wear a one to two pound computerized, mechanical “sucking” machine on her breasts that constantly pulls for ten hours per day for ten weeks. The woman must wear two plastic domes, connecting tubing and a box that sits between her breasts with a microprocessor that creates vacuum pressure, not unlike the machine they use to milk cows.

The manufacture’s own web site points out that during the 10-week procedure, if the user misses days or skips days, it may cause major setbacks. The machine must be worn for ten hours per day and since most women wear the product at night so there is no embarrassment of being seen with two domes obviously under their blouse, this means that women must either stay hidden in their homes for ten weeks at night or go out wearing a very noticeable machine in the one area that they want to improve.

“The manufacturer is trying to provide a product to women who want to improve their breasts without having surgery,” said Chugay. “I consider this machine to be one of the many fads that have come and gone.”

Breast enhancement surgery is one of the most common types of plastic surgery and not only is it safe, but women can decide on the exact size and shape of their breasts without guessing at the outcome.

Dr. Chugay’s credentials are impeccable in the field of plastic and cosmetic surgery as he has developed or improved upon many techniques that are used today. He is easily recognized as being in the top 5% of his field worldwide. He trains surgeons from around the world and has over 20 years of Facial Plastic, Aesthetic and Cosmetic Surgery experience. His practice has been located in California since 1977 and he has performed almost 30,000 surgical procedures, published numerous articles in medical press, many of them on new procedures and several new implant he has developed or created. He is also in the “Who’s Who” as a lifetime member.

He is Board-Certified in Facial Plastic Surgery (OCOO) and Cosmetic Surgery and is a member of the American Academy of Facial Plastic and Reconstructive Surgery, American Academy Cosmetic Surgery, of American Society of Cosmetic Breast Surgery, American Society of Liposuction Surgery, European Academy of Cosmetic Surgery, and is a Fellow of American Society of Cosmetic Surgery.

Dr. Chugay has been featured on countless national and international shows, including: THE TODAY SHOW, GOOD MORNING AMERICA, KTLA MORNING NEWS, NBC, CBS, FOX-11 NEWS, CNNfn, “TO TELL THE TRUTH,” BBC, CRISTINA, DON FRANCISCO and many others. Dr. Chugay has been featured in print and on television in England, Australia, France, Germany, Netherlands, Sweden, Italy, Japan, New Zealand, Argentina, Brazil, Spain, Canada and Mexico. He has also appeared on over 40 radio shows across the country.

Dr. Chugay has a plastic surgery center in Beverly Hills and Long Beach, as well as offices in Irvine and Santa Barbara.